It ceases to amaze me that in this day in age of digital photography we still have to discuss the importance of the quantity and quality of photos used in marketing a home. As i browse through the MLS it blows me away at the number of listing where there are not photos or just one of the front of the home (many times not even current). MRIS (my local MLS) recently changed their policy and now allow up to 30 photos to be uploaded to a listing card for free. This definitely makes it an even playing field for ALL listings to have ample exterior and interior shots to show off the home's positives (and negatives).
Especially in this competitve maret. photos cam be the difference of a buyer wanting to see your home first or just "at the end if we have time". With the cost of gas rising and people having less liesure time outside of work, most are searching the internet for homes and/or looking at MLS email updates from their REALTOR. I know many of my buyer clients flag homes with no photos or just one exterior shot asking me "what is wrong with that house?".
I know the counterpoint to this is that posting pictures of a home in not so good shape will scare off buyers. I completely disagree with that. As listing brokers and agents we have a duty to market the home in its current condition at the time of listing. If an agent is properly consulting their clients and pricing the home properly for its conditon, then when (and if) they take the listing they should be ready to show off the good, bad, and ugly of the home.
Today's buyers are too savvy and have too much information being thrown at them to be playing the "there are no photos but if you jsut come and see the house you'l love it" game. As a seller, they are your target audience.
