I wanted to discuss this subject because I feel is a one of the most contentious issues discussed between potential sellers and real estate professionals. Many sellers feel their home is fine the way it is and a potential buyers will love the existing wallpaper or the vinyl floor in the kitchen that is from when the house was originally built. Truth is buyers are not that naïve anymore. Although I discuss with my buyers that they need to look at the bones of the house and overlook any cosmetic flaws, buyers still remember a house for its overall condition and your home may be the one they remember for the wrong reasons. Also, if a similar home is for sale that is in better shape, a buyer will either offer on that house or offer a lower price on your home based on what they think it will cost to bring your home up to their standards, no what it will actually cost. I have some tips that are inexpensive ways to maximize how your home shows to potential buyers. I do not believe in going overboard as in many markets right now spending a wad of money probably won't get you a substantially higher sales price. Exterior - Work with what you have. You do not have to have a brand new home or many recent updates (roof, siding, windows, etc.) to have an inviting home. Here are some quick tips:
- Power wash the entire exterior of your homes including decks, patios, sidewalks, and driveways
- Recoat any asphalt surfaces to give them a new look.
- Replace any rotting wood or missing roof shingles.
- Consider repainting your shutters and/or wood trim to complement the existing siding color (with HOA approval if necessary).
- Put fresh mulch in flowerbeds and prune existing bushes to enhance the interior. Consider planting flowers that compliment the existing color scheme of the home.
- Replace any tarnished or worn exterior lights
Interior - it's all about making a buyer feel they can move in with no worries
- Clean or replace the carpets. If your home is in a higher price bracket I recommend a price adjustment or carpet allowance as many of these buyer do not want baseo carpeting (if carpeting at all) and would rather pick out their own flooring.
- Touch up the paint on any scuffed or worn walls. Repaint rooms that have any outlandish colors
- Remove any out of date wallpaper. Buyers see wallpaper and immediate start thinking about the time and money it will take for them to remove it.
- Clean and declutter. A clean and clutter free home can detract from dated or low grade finishes. Also remove any trinkets and personal photos. You do not want the buyer to know who lives in the homes. You want them to know that they could live comfortably there.
- Update kitchens and baths - No I am not talking about complete gut jobs. Just changing out lighting, faucets, hardware, and mirrors can make a huge difference. In the kitchen all appliances should match in color. Usually cabinets can be painted for a quick updated look. Installing new counters can also refresh a tired kitchen
When listing a property I recommend the following steps to help the home be the most marketable and attract the attention it needs to bring in potential buyers:
- Price the home accordingly (hopefully I will cover this issue more in depth in a future blog post). Even with all the things mentioned above, the market will still dictate the price of your home. If closing cost assistance is prevalent in your area offer it as part of the list price to offer an incentive to purchase your property over another where they have to negotiate and hope the seller is willing to pay for closing costs.
- Perform a pre-listing home inspection. This will show a buyer that you have nothing to hide and will make you aware of any issues ahead of time. Many times they are minor things that you can fix. Usually when the buyer's inspection brings up an issue that the buyer usually wants it remedied or wants a credit that is much more than what it would actually cost to fix the issue. Even worse the buyer could walk away from the deal. One thing I will note is that if any material defects are brought about because of the inspection may have to be disclosed depending on local laws.
- If you do not have the time to keep up the inside and outside of your home, hire a cleaning and lawn company to keep the home in top shape. Even though a buyer is going to live in the home they buy, they do not want to see a home that has a totally "lived in" feeling.
- Small perks can be a bonus. Offering a credit towards HOA dues or a free decorator consultation can be little things that can sway a buyer to your property over another.
I have probably not covered every item concerning preparing a home for sale but I have hit on what I feel are the large issues. If you want any further questions answered contact myself or your favorite local real estate professional.
